Listerine Cool Mint Antiseptic Mouth Wash

No one likes bad breath. But how often do we make sure to supplement our brushing routine with mouthwash?

My team and I were tasked with improving Listerine’s Cool Mint Antiseptic Mouth Wash’s market share, and raise awareness that brushing alone doesn’t always cut it. Listerine’s cool mint staple kills 99% of harmful bacteria when utilized in your daily brushing routine. To market to Generation Z brushers, we decided to through them in the high-stakes situations that we all know too well. An important job interview. A first date. This campaign shows this consumer market how important making a good first impression can be.

My team and I developed poster and print ads, commercial storyboards, and social media ads to bring awareness to just how powerful Listerine can be in helping you to nail that first impression.

All ads were made in conjunction with Erin Barrett.