Bounce Dryer Sheets and Fabric Softener

Bounce Dryer Sheets and Fabric Softener are the leaders in laundry.

As part of a school project, my team and I assembled a campaign for Bounce Dryer Sheets and Fabric Softener, with the purpose of educating an already-loyal fanbase on all the different uses for Bounce. We sourced dozens of online user testimonials and created the campaign: #HowDoYouBounce?

The fact is, people across America have found countless different ways to incorporate Bounce dryer sheets into their daily lives. Did you know that lining your trash cans with Bounce on garbage day can keep Bears away? Or that tucking a dryer sheet in your belt is a natural mosquito repellant? Not only was this campaign fun to create, but my team and I loved learning from people about the unique and creative ways in which they Bounce. We were also successfully able to engage with our target audience and charge them to discover their own ways to life-hack with the product.

My team developed print, social media, and environmental ads that ask everyday people how they Bounce.

All ads were made in conjunction with Autumn Harris.